About Erudite Medical Advisory
We are an independent health advisory practice that helps organisation navigate complex healthcare decisions where the stakes are high and independent judgement is helpful.
We exist because too many important healthcare decisions are shaped by vendor influence, legacy thinking, funding pressure, or a lack of independent input at the point where it actually matters. We think thats a problem worth fixing.
What makes us different
What we bring:
Deep clinical and operational experience - we’ve done the work before, not just advised on it.
Genuine independence - we don’t sell products or represent vendors, and have no incentives other than getting the decision right.
Direct access - you deal directly with us.
A focus on decisions that matter - we don’t take work where independence isn’t the point.
Analytical by training and approach - we’re used to working with uncertainty, testing assumptions, quantifying risk, and making decisions where real consequences exist.
We’re deliberately senior and deliberately selective about the work we take on.
Ben Hug
Bsc (Hons), MPhil, MACPSEM, RO CMPS
Ben has over 15 years of experience as a clinical physicist across public and private healthcare in Australia. His background spans clinical practice, quality assurance, technology implementation and commissioning, facility design, executive leadership, and independent advisory work.
Beyond clinical physics, he has contributed to business case development, capital planning, equipment procurement, vendor negotiations, organisational reviews, and strategic decision making. He also serves in an elected volunteer board role.
Ben cofounded Erudite Medical Advisory after seeing too many important healthcare decisions make without independent input, and too many situation where those closest to the clinical and operational reality were not included in key discussions.
Who we are
Martin Ebert
Bsc (Hons), Grad Dip Ed, PhD, FACPSEM, RO CMPS, MAAPM, FIOP, FAIP
Martin has over 30 years of experience across clinical physics, workforce and departmental leadership, academia, research, and government advisory.
He’s worked at every level - from hands-on physics Quality Assurance to hospital and health services operations. He has co-developed radiation oncology centres from initial concept through to operational service delivery, advised government on technology evaluation and R&D strategy, and led extensive reviews of workforce capability, clinical practice and new technology assessment.
Martin has an extensively funded and published research track record and is actively involved in professional societies across Australiasia, North America, and Europe. He brings a system-level view to complex problems, with a strong focus on how technology, workforce practice, and safety culture need to evolve together.
Why independence matters
Most healthcare decisions are influenced by competing priorities, funding pressures, delivery timelines, stakeholder interests, and naturally the perspective of those closest to the work.
Our independent perspective doesn’t replace those views. It complements them.
Our background is in medical physics, where we are trained to analyse complex systems, test assumptions, understand uncertainty, and identify where risk sits. That way of thinking shapes how we approach every engagement.
Our role is help our clients step back, challenge assumptions, base opinions on evidence, and better understand the risks, trade-offs, and the likely consequences of the different options.
We don’t have a product to sell. We don’t have a preferred vendor. We dont have a stake in the outcome other than helping clients make informed decisions they can defend with confidence.
Our background
Between us, we’ve worked across:
Clinical & Delivery
Clinical physics and radiation oncology
Hospital and health service operations
Facility design, build, and commissioning
Technology evaluation and procurement
Strategy & System
Workforce planning and safety culture
Government advisory and regulatory alignment
Research, academia, and clinical trials.
Government review and policy development
What this means in practice
We understand how decisions play out on the ground.
We know how governance and reaility interact
We see both implementaion and longer-term impact
We’re used to decisions with real consequences.
We sit between clinical care, technology, and governance - which means we can talk to clinicians, executives, boards, regulators, and investors without things getting lost in translation.
Get in touch
If you’ve got a situation where independent input would help, we’re happy to talk.